2013/02/20

How To Manufacture And Market A Winning Energy Drink

Jolt was the first energy drink to be introduced in America. The response was great but it was not until 1997 when the market got a significant boost with Red Bull making its appearance in the US market. Other companies, including Pepsi and Coca-Cola, followed suit with interesting variants of energy drinks. Since the late 90s, the growth rate of the energy drink industry has doubled, according to Beverage Marketing. And, consumers are still thirsty for a more interesting variety of energy drinks that will provide the needed energy boost to their lives.

 What are energy drinks?
 These are non-alcoholic beverages that are intended to offer a burst of high energy to the consumer. They contain less calories than commercial beverages and the energy burst could be attributed to high amounts of caffeine.

 Manufacturing a Winning Energy Drink
 Most energy drinks are usually carbonated or milk-based. Various innovations include energy drink powders and energy tablets such as LiftOff. Powders and tablets are convenient to carry and when mixed with water, give you a boost of energy any time, any where.

 The basic ingredients used for any form of energy drink manufacturing are the same and act as stimulants and aid performance. Common ingredients include:

 ?Sugars in various forms such as high fructose, sucralose, acesulfame-K or aspartame
 ?Mild acids such as citric acid, malic acid, or phosphoric acid which add a sour taste
 ?Nutrients can include caffeine in high amounts, Amino Complex, antioxidant vitamins C and E, and taurine, an amino acid. Other nutrients include bee pollen, inositol, and glucuronolactone. Herbal extracts, such as ginseng, guarana and ginkgo biloba are often added for their nutritive value. Other herbs may include horny goat weed, milk thistle, yerba mate, damiana and rosemary.
 ?Some energy drinks are pasteurized for preservation. If they are not pasteurized, preservatives like sodium benzoate or potassium sorbate are used.
 ?Colors: Besides being colorless, common colors include caramel color, yellow, orange and bright red.
 ?Flavors, either natural or artificial flavorings are used.

 The presence of caffeine in an 8-oz serving of an energy drink should range between 70 and 80 mg of caffeine.

 Sport drink ingredients may include coffee extracts, guarana (a plant extract from the Amazon basin with high caffeine content), cola and various types of tea. These drinks will typically contain some sugars in the form of carbohydrates.

 A variation of energy drinks is smart drinks, or nootropic drinks. These drinks are a blend of various fruit juices, vitamins, and herbal supplements. Smart drinks often include amino acid supplements believed to enhance concentration, boost energy levels, and resist stress.

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